Leveraging the Live to the Beat Campaign

Description: Million Hearts®’ Live to the Beat (LTTB) national campaign offers practical tools that help encourage communities to take small, achievable steps toward better heart health – including moving more, eating better, and quitting smoking. The campaign’s adaptable messages, ready-made assets, and Community Ambassador network make it easy to strengthen chronic disease efforts, expand heart health outreach, and promote tobacco cessation in the Black community.

In this session, participants saw how LTTB can be tailored to reach communities experiencing health disparities. The presenters highlighted real partnership examples, shared simple ways to activate campaign tools quickly, and explored opportunities to build on what your team is already doing with community outreach and public communications.